CASE STUDY
How Apollo Rising Investment Group defines their brand
Photo Supplied by Apollo Rising Investment Group
INDUSTRY
Finance
LOCATION
South Florida, USA
APOLLO RISING INVESTMENT GROUP
Apollo Rising sets their own market
Real estate investment group Apollo Rising supplied the image of a modern home concept. The challenge was to use this image as inspiration for the logomark, while emphasizing the distinction that it is an investment group, rather than a real estate brokerage.
SOLUTION
Fiduciary Corporate Identity
The owners wanted it to be clear that it is an investment group, not a real estate brokerage. Although using the image of a property, the logomark uses the golden hues of currency to convey professionalism in finance.
The typeface is a subtle serif that, when paired with the clean sans serif subhead, establishes approachable trust with refined professionalism.
Pairing the client supplied imagery with that of the Sun helps to strengthen the distinct association with the company’s namesake, the Sun God, Apollo. The position of the sun, “rising” behind the home, also supports this.
EXECUTION
Apollo Rising Investment Group
• Logo Design
• Typography
• Color Theory
• Vector Art from Image
Real estate investment group Apollo Rising supplied the image of a modern home concept. The challenge was to use this image as inspiration for the logomark, while emphasizing the distinction that it is an investment group, rather than a real estate brokerage.
Design Execution
The gold with a touch of black conveys a highly professional image, using the golden color as both a symbol for the rising sun as well as gold currency for investing. Refined, fiduciary, corporate.
Apollo Rising Investment Group Design by Victoria Zade
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